"An equal opportunity
Shirm Named to National Association of Government Webmasters Board
Public Affairs Web Design Coordinator Heather Shirm was recently appointed to the National Association of Government Webmasters (NAGW) to fill the vacant South region seat on the Board of Directors.
NAGW is geared specifically to the interests and concerns of local government webmasters. The organization provides a way for these professionals to share knowledge, ideas and resources, and a way to meet and network with others who have similar positions.
"Ms. Shirm brings an exciting new energy to the board and we look forward to her ideas and efforts in the coming months," said NAGW President Matt Harrington.
Heather has more than 10 years’ experience in web design, development and usability. She successfully led a redesign of Palm Beach County’s main website which received the Web Marketing Association’s 2007 Web Award: Standard of Excellence in Web Design for Government. She also played a strategic role in the development of the county’s intranet site, Palm Beach County Inside.
Heather’s collaboration efforts span several areas of internal and external communications, subject matter specifics such as emergency management, and government transparency where she researches, plans, implements and evaluates the design and usability of the county’s website.
The www.pbcgov.com site developed with the county’s Information Systems Services Department ranked first among all counties with populations of at least 500,000 in the 2011 Digital Counties Survey, in partnership with the National Association of Counties (NACo). The site also received an A+ Sunny Award for excellence in government transparency in 2011 and 2012.
Heather established the county’s first social media policy and co-founded the Social Media Strategists working group to ensure that consistency and contemporary developments are addressed for the engagement of the county’s social media activities.
In addition to NAGW, Heather is a member of the City-County Communications and Marketing Association (3CMA). She is a certified usability analyst with Human Factors International and holds a master’s degree in Public Administration from Florida Atlantic University.
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