Palm Beach County’s website, pbcgov.com, has once again earned a prestigious Standard of Excellence award in the Web Marketing Association’s annual Web Awards international competition.
The county’s website, designed by Public Affairs, won in the Government (main page) category, scoring well above the industry average. Entries were evaluated on their design, innovation, content, technology, interactivity, copywriting, and ease of use.
For each entry, three independent judges were given only a Web address and password. They did not know who submitted the entry or the category. Each judge assumed the role of a typical user with no particular Web expertise.
The county website received high marks for design, content, ease of use and, in particular, the judges were very impressed with the copywriting, scoring it 9.5 out of 10.
Earlier this year, the pbcgov.com homepage was completely revamped with a more streamlined look and distinct feature and social media areas. Frequently used links and an area for banner marketing were also added.
The Web Marketing Association’s membership is comprised of Internet marketing, online advertising, public relations and design professionals who share an interest in improving the quality of online advertising, marketing and website promotion. Now in its 16th year, the Web Awards is the premier annual competition that names the best websites in 96 industries while setting the standard for all website development.
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