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OBJECTIVE:
To
provide a means for the receipt of funds by companies/ organizations to be
used to advertise or promote, outside of Palm Beach County, an
event or activity which will generate tourism in Palm Beach County and
encourage overnight accommodations in county hotel/motels through the
promotion of travel packages and utilization of a local 800# based in a
local booking agency. Hotel
involvement is necessary to encourage overnight visitors to Palm Beach
County. Funds are awarded on
a project by project basis. Companies/organizations
who have been awarded money must reapply on an annual basis.
GUIDELINES:
Companies/organizations
must submit a proposal to Palm Beach County's Convention and Visitors
Bureau
9
Advertising Committee 30 days prior to scheduled meeting date and a
minimum of 90 days prior to the event/project, to the attention of
Warren E. "Mac" McLaughlin, President, Palm Beach County
Convention and Visitors Bureau, 1555 Palm Beach Lakes Blvd., Suite 204, W.
Palm Beach, FL 33401.
Advertising
Committee meeting dates are scheduled two days prior to Discover's Board
of Directors meetings which are held six times a year (February, April,
June, August, October and December).
The
Advertising Committee of Palm Beach County Convention and Visitors Bureau
will evaluate each request for funding and make recommendations to the
Board of Discover Palm Beach County for approval.
Recommendations will then be evaluated by the Tourist Development
Council. If approved, the
request will be submitted to the Board of County Commissioners for
consideration and final approval.
The
amount of any funding request shall not exceed the amount which the
company/organization seeking the funds shall spend on advertising and/or
promotional materials from its own resources.
Funding will be on a one dollar to one dollar basis.
Companies/organizations
must also provide information on funds received or previously applied for
from other TDC organizations.
Funds
provided may be used only for advertising in newspapers, magazines,
radio, television, direct mail and the creation of
promotional
materials such as posters, brochures, videos or other forms of support
collateral materials designed to promote the event or activity which will
generate tourism to Palm Beach County.
The
grantee will become a contractual party with Palm Beach County and will be
paid directly by the Palm Beach County Finance office upon submission of
tear sheets of all ads, original paid invoices and copies (front and back)
of cancelled checks paying same. 50%
of any invoice will be paid at any one time.
(The balance of each invoice submitted will be paid by the
company/organization before any further approved funds are advanced.)
When
advertising or promotional materials are developed and placed by Palm
Beach County's advertising agency or record, companies/ organizations that
have been approved for the receipt of funds, must deposit with Discover
Palm Beach County, 50% of the cost of the advertising, advertising
production or promotion before production can take place.
Events
or activities and their corresponding advertising or promotion may take
place any time during the year, but April through December should be the
major focus.
After
the joint promotion program has been approved by all boards noted, minor
change approvals will be reviewed and approved by the President of
Discover Palm Beach County, Inc. Major
changes will be reviewed by the Executive Director of the TDC.
Print
ads and materials must carry the logo "Palm Beach County, The Best
of Everything" - "A Tourist Development Council Funded
Project". The logo
must be a minimum of three inches (3") in size and will be provided
by the Palm Beach County Convention and Visitors Bureau.
Radio and TV ads will carry the same note as part of the audio.
REQUIREMENTS:
Please
submit the following with your completed application form:
COMPLETE MARKETING PLAN/MEDIA SCHEDULE (including vehicle, number
of insertions, insertion dates, cost per insertion and total cost per
vehicle) for use of cooperative advertising in the following categories:
* TELEVISION
* NEWSPAPER
* MAGAZINE
* DIRECT MAIL
* OTHER
A
Certificate of Insurance may be required with Palm Beach County named as
additional insured.
NOTE:
APPLICATIONS WILL NOT BE ACCEPTED UNLESS ALL CRITERIA AND
REQUIREMENTS
ARE MET.
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